February 2010
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How To Expand Your Email Lists Offline
posted by in
Sun 21stYour in-house email list – the list with subscribers to your web site – gives the best results in terms of opens, clicks and conversions. Today we’d like to provide some tips on how to expand your list of email addresses through some offline actions. The first aspect to bear in mind is identifying [...]
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Email Campaigns – Yes, Color Is Important!
posted by in
Sun 21stThe choice of color scheme for your emails should never be left to chance. Indeed, using email templates made up of colors completely different from those used on your website or your logo could create problems for the cohesiveness of your brand identity. Luckily, with a little care, this danger is easily avoided. Above [...]
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Don’t Be A Spammer!
posted by in
Sun 21stThese days, the majority of email servers have an automatic spam filtering service. These spam filters are quite intelligent, but sometimes they can make mistakes and delete (or send to the spam box) completely valid emails. This is a very common problem, particularly with free or low cost email accounts. If you think that [...]
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Email Lists: Quality vs. Quantity
posted by in
Sun 21stAccording to a recent research by MarketingSherpa, 44% of B2B email lists have less than 5.000 addresses. The first message that we want to give is not to worry too much of the amount of addresses in the lists. To seriously do e-mail marketing it is not necessary to work with dozens of thousands [...]
October 2009
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Consumers Demand Brand Interaction
posted by in
Thu 29thBrand interaction with consumers via new media has gone from a nice-to-have to a need-to-have over the years, a development supported by research from Cone. More than one-half of new media users (53%) believe brands should have a presence in new media, interacting with consumers as needed or by request only, while a further 36% [...]
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Low Growth Equals High Value For Local Ads
posted by in
Thu 29thAccording to Borrell Associates’ “2010 Outlook: Local Interactive Advertising” report, local online advertising spending is set to slow significantly from previous levels of growth. In 2009, local online ad spending is predicted to reach $14.2 billion, up 12% over 2008. 2010 will see just 5% growth, while over the past five years spending has increased [...]
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A Bad Campaign is Worse Than None At ALL
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Thu 29thOnline marketers had better not be negligent. Good creative makes a successful campaign, but data from Dynamic Logic suggests that the worst-performing campaigns can actually negatively affect brand metrics.The bottom 20% of online ad campaigns reduced opinions among Internet users exposed to the ads across the board. And purchase intent was pushed down the most [...]
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UK Takes Aim at Behavioral Marketing
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Thu 29thThe UK’s Office of Fair Trading (OFT) is launching an investigation into behavioral targeting of Internet ads, in an effort to ensure that consumers are protected from unfair practices.The study will look broadly at all forms of online ad targeting in the UK market, but is understood to focus on behavioral targeting in particular. The [...]
September 2009
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Are Women Really Ignoring Social Network Marketing?
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Mon 21stSocial media marketers have noticed the millions of women taking to social networks and blogging as a prime target. But research from Q Interactive presented at ad:tech Chicago may be causing marketers to rethink those efforts. According to the “Women’s Survey,” despite more than one-half of women active in social media visiting social networking sites [...]
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Display Campaigns Boost Effectiveness
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Mon 21stIntegrating Online Marketing Combining multiple online marketing campaigns can boost effectiveness, according to “The Effects of Display Media on Search Traffic,” a white paper from iCrossing. The digital marketing firm found that display ad campaigns increased visits from search engines by nearly 14%. (During period 1 of the study, no display campaign was run; [...]
