July 2010
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Are UPS and USPS Driving Direct Markerters Online?
posted by in
Wed 21stAn open letter (and a warning) to the USPS Postmaster General 10/20/2009 A Message from Jim Gilbert of Gilbert Direct Marketing: Over the years I’ve been super vocal about my dislike for the U.S. Postal Service and its less-than-forward-thinking bureaucracy. When it slammed direct marketers with a 20 percent postal increase back in 2007, I [...]
June 2010
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In Ecommerce, Unability is # 1
posted by in
Mon 28thSome online retailers are updating their looks for better navigation, while others are focusing on the bells and whistles of social shopping. But Web merchants would be wise not to forget the basics or risk frustrating their customers. According to the “Revolutionizing Website Design” report from digital marketing agency Oneupweb, Web users expect a lot [...]
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Social Media and Email Marketing Integration
posted by in
Mon 28thCombining the forces of social media with email marketing has been under way for some time, with savvy marketers using the two channels to complement each other rather than compete. As companies gain experience in the area, their choice of tactics may change. A survey of small businesses by e-mail marketing company AWeber found the [...]
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Important Internet Marketing Terms:
posted by in
Wed 16thAffiliate Marketing – Affiliate marketing is the process of sharing marketing and sales programs that compensates marketing affiliates (partners) for their role in communicating and selling to customers. Banner Advertising – Banner advertising is the process of inserting banner advertising messages into web pages. Banner advertising systems link banner ad graphics to web portals or [...]
May 2010
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Keyword Density
posted by in
Tue 18thKeyword Density (keyword frequency) is the percentage of occurrence of your keywords to the text in the rest of your web page. It is essential for your main keywords to have the proper keyword density to rank well in Search Engines. Keyword density is significant because search engines use this information to group a site’s [...]
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Will YouTube Videos Make or Break My Website?
posted by in
Tue 18thI don’t like the reality that comes with this level of simplicity provided by YouTube. If your website is in any way a for-profit site you certainly have competitors and if you embed a YouTube video in your website you’ll end up introducing your prospects to your competition through YouTube’s convenient “related videos“. Worst of [...]
February 2010
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Opt-In or Double Opt-In?
posted by in
Sun 21stThe most important element of creating effective email marketing campaigns derives from your subscribers list. Its size is certainly a contributing factor to your campaign’s chances of success. During the past years, a number of practices, often illegal, such as “email harvesting”, were born on purpose to collect as many addresses as possible. These [...]
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Rich Media In Emails: Not Quite Ready Yet…
posted by in
Sun 21stWhat about incorporating rich video or audio content directly in your emails? New technologies, like CertifiedVideo from Goodmail, allow marketers to send videos and avoid issues with spam filters. More, HTML5 ha arrived with its new <video> tag that was created to provide native video support using a single codec across all browsers without [...]
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How To Expand Your Email Lists Offline
posted by in
Sun 21stYour in-house email list – the list with subscribers to your web site – gives the best results in terms of opens, clicks and conversions. Today we’d like to provide some tips on how to expand your list of email addresses through some offline actions. The first aspect to bear in mind is identifying [...]
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Email Campaigns – Yes, Color Is Important!
posted by in
Sun 21stThe choice of color scheme for your emails should never be left to chance. Indeed, using email templates made up of colors completely different from those used on your website or your logo could create problems for the cohesiveness of your brand identity. Luckily, with a little care, this danger is easily avoided. Above [...]
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