Norweb Promotions » Display Advertising

Display Advertising

Anchor Ads

Premium Access Media Anchor Ad provides premium placement on publisher websites in a unique display ad format that delivers a guaranteed impression in a prominent location. More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page. This service is only available on gaming sites for the time being.

Benefits:
  • Higher click-thru rates than standard display ads, averaging 1%-2% CTR
  • Frequency caps limit overexposure of the ad to individual consumers
  • Each Anchor ad, Banner Ad, and Desktop Ad Impression is custom designed to visually integrate with the publisher’s website
  • Norweb Promotions, Inc. offers creative services to assist in ad development
  • Anchor Ads are priced on a Cost-Per-Click (CPC) basis
Banner Ads

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click through”. In many cases, banners are delivered by a central ad server.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.

Channels:
  • Entertainment & News
  • Gaming & Leisure
  • Sports, Health & Fitness

Banner Sizes:

 

Why Banner Ads?

Norweb Promotions offers advertisers, the opportunity to post their banner ads on a number of relative websites. Over the years, we have developed various relationships with other Websites, who allow us to trade our client’s specific banner ad with theirs.  This is an incredibly natural process and allows you to place your banner ads conscientiously and post other Website banner ads that fit your site well.

A Client’s banner advertisement does NOT end up on very many sites unless they invest a whole lot of your time in seeking out interested webmasters. Trying to form relationships one-by-one is a very time consuming and costly endeavor, which is why we offer this useful tool to our clients.   We have actually formulated a banner exchange program with several partner and affiliate sites, and are therefore able to provide these services to our clients.

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser’s Web site. This is something like touching a printed ad and being immediately teleported to the advertiser’s store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

The full banner (468 x 60) is by far the most popular, but you will see all these variations all over the Web. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on; therefore increasing the time it takes for a browser to load that page.

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