Display Advertising
Anchor Ads
Premium Access Media Anchor Ad provides premium placement on publisher websites in a unique display ad format that delivers a guaranteed impression in a prominent location. More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page. This service is only available on gaming sites for the time being.
Banner Ads
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click through”. In many cases, banners are delivered by a central ad server.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.
Desktop Ad Impressions
We have recently partnered with a well known toolbar search engine, generating up to 18,000,000 searches daily, to offer a new type of internet marketing verticle. When someone performs a search using this toolbar search feature, your website advertisement will open directly in front of and on top of the search engine result listings. They will not see your company as jsut a listing amongst thousands, instead, they will be looking directly at your advertisment or website.
Along with keywords, you can also apply URLs of your competitors, taking advantage of their branding and making visitors aware of your product or service while searching for the competition. DAIs are guaranteed site traffic, since they drive a specific number of people directly to your website.
Benefits:
- Higher click-thru rates than standard display ads, averaging 1%-2% CTR
- Frequency caps limit overexposure of the ad to individual consumers
- Each Anchor ad, Banner Ad, and Destop Ad Impression is custom designed to visually integrate with the publisher’s website
- Norweb Promotions, Inc. offers creative services to assist in ad development
- Anchor Ads are priced on a Cost-Per-Click (CPC) basis
Channels:
- Entertainment & News
- Gaming & Leasure
- Sports, Health & Fitness


