Norweb Promotions » Email Marketing

Email Marketing


Email Broadcasts

The email rental option is available if you would prefer us to handle the email broadcast for you. Our dynamic Test Options provide 6 separate broadcasts, 2 different ad pieces and 6 different Subject Lines. This allows testing of multiple messages and incentives to see which combination generates the best results.


Newsletters Email Broadcasts

A newsletter e-mail broadcast is a regularly distributed publication generally about one topic that is of interest to the subscribers. Newsletter e-mail broadcasts have gained rapid acceptance for the same reasons as to why it is gaining popularity over printed correspondence. Sending newsletters to customers and prospects, is an efficient marketing strategy.


List Management

Our lists are perhaps our most valuable asset. We are committed to generating extraordinary results for direct marketers who are seeking to acquire new customers, increase multichannel deliverability, increase customer insight, and create incremental revenue streams.


Data Purchase

We offer an option on a data purchase I you would prefer to perform your own marketing efforts.


Data Append

We can take your data list or seed lists and run them through our data hygiene system to ensure that you are sending to a legitimate CAN-SPAM compliant list. We do your basic Data Append, as well as, a Reverse Data Append.


BENEFITS:
  • A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a low cost.
  • Compared to other media investments such as direct mail or printed newsletters, E-mail is less expensive.
  • An exact return on investment can be tracked (“tracked to basket”) and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most cost effective online marketing tactic.
  • The delivery time for an e-mail message is short (i.e. seconds or minutes) as compared to a mailed advertisement (i.e. one or more days)
  • An advertiser is able to “push” the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website. 
  • E-mail messages are easy to track. An advertiser can track users via auto responders, web plugs, bounce messages, unsubscribe requests, read receipts, click-through rates, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing. 
  • Advertisers can generate repeat business affordably and automatically. 
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them.
  • Over half of internet users check or send e-mail correspondence on a daily basis.
  • Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
  • E-mail marketing is paper-free and GREEN WISE.
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